Quick tip for your insurance marketing strategies. Stop paying for competing online leads. Get your own exclusive leads for free.
For some of you buying internet leads works very well, but for the majority of insurance agents, buying internet leads just don't work. The negative result is typically caused by a number of things, which are: price, products, follow-up, system and just the burn out after a few months. Typically we spend $6 - $10 for a lead and competing with 4-5 other agents for the business. To me this is not fun! Although it can work with an autoresponder system, which we get into in other blogs, this is not the focus with this blog. I want to give you the idea of how you can get started to produce your own leads for free.
#1 easy and inexpensive idea for your insurance marketing strategies
The #1 goal on what every insurance agent would love to have is free leads coming to their agency every day. Imagine getting 20 leads a day from people that are interested in your product and want a quote. And you don't have to anything to anybody for this. It just takes a little work to get the system in place and then success. I'm sure that you are aware that people get online now days to research and buy their insurance. When these people get online and search, they typically find the same 5-6 insurance agents on the 1st page of Google every time. Well these people are clicking on those 5-6 sites all day long. Now I've noticed that most of those sites don't have anything to really capture the business. Wouldn't it be nice if you could modify your site, get it listed in the first few rankings of Google, and collect names and emails for quoting. And do all this for virtually nothing, except for some set up time at the beginning.
The strategy to do this is pretty simple, but not many people know how to do it. You need to forget about the selling insurance agent and put on your marketing hat. The first step is to modify your website a little bit, so when people go to your site, they will enter their name and email in return for getting something. This can be a free report or just a simple quote. This is the start for the long term sales campaign with these customers. How do you get these leads to your website. The easiest and most effective way is list your agency and website on Google local, and optimizing your website. Anyone can do this, but you need to do it right. It takes very little time, but there are a handful of things that need to be completed. Beyond the SEO basics, you need to link your site to all the other local search directories and get people to write reviews on your agency on Google local. These two items along with proper SEO will rank your site at the top of Google and generate leads to your agency every day. Just remember that your insurance marketing strategies need to be simple but effective.
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